Find where your
funnel leaks.

We check the experience against WCAG 2.2 AA, looking for practical barriers in the pages and controls used along a conversion path. That reference helps focus attention on perceivable information and operable controls as visitors move toward an action. Findings are framed as fixes to consider, not a certification or legal determination.

For checkout flows, the audit uses Baymard checkout guidelines as a reference for friction, unclear steps and avoidable uncertainty. It considers how the sequence is presented, whether key information is understandable and where a visitor may be left unsure what to do next. The goal is to make the next action and the path to completion easier to understand.

We consider the flow through Nielsen’s usability heuristics: whether the interface communicates what is happening, uses familiar language and helps people recover when they make a mistake. The same lens draws attention to consistency and to whether visitors can recognize their options without having to remember earlier steps.

Core Web Vitals provide the reference point for speed-related checks. The standards help frame how loading, interactivity and visual stability affect the journey as it unfolds. We surface relevant performance friction as part of the audit rather than treating a slow or unstable page as a separate problem.

We inspect mobile paths with tap targets in mind: controls should be easy to identify and use on a small screen, without nearby actions becoming difficult to distinguish. This keeps the same conversion journey in view while accounting for the more limited space and touch-based interaction on mobile.

We look at consent interactions in the context of GDPR: whether a consent choice is presented clearly and whether the visitor can understand the decision being asked of them. The review considers consent as part of the visitor’s path, where unclear choices can interrupt progress or leave people uncertain.

At important decision points, we check whether relevant trust signals are visible and understandable. The audit focuses on what a visitor can actually see while moving through the flow, rather than assuming that information elsewhere on the site is obvious at the moment it matters.

A competitor benchmark gives the audit a comparative lens. It helps put your conversion experience in context and gives teams another way to consider the choices presented along a flow, without presenting a competitor comparison as proof of a particular outcome.